Online Business & Operations Management
Online Business & Operations Management
Picture of Crystal Coleman

Crystal Coleman

Certified Business Manager

At any given point, there are a number of activities that are occurring in your online business. And the bigger your business gets, the busier the day to day operations.

A snapshot of activity in one of my clients’ coaching businesses might show the following concurrent and overlapping activities:

  • coaching and training programs are being delivered or accessed,
  • product launches are being planned or are in progress,
  • marketing campaigns and activities are being planned or executed online and in print,
  • live and virtual events are being planned or are happening
  • content is being planned, curated, and delivered (articles, speaking events, marketing pieces

… the list goes on

Without a properly set up project management system in place, it’s easy to lose sight of what’s actually going on in any given project or activity. Balls get dropped. Clients get frustrated. Revenue is lost.

You Need a Project Management System

As an Online Business Manager (OBM), I use a project management system to manage all the projects, milestones and tasks associated with the activities in the business on a daily basis. It is the center point of the virtual office for my clients’ businesses.

The PM System gives me a bird’s-eye view of what team members are working on and where they’re at on tasks. I use the system to plan ahead and make sure everyone (including the business owner) has what they need coming up tomorrow, this week and beyond. I check it at the start of each day, and it stays open in my browser all day long. It’s that essential.

For any project management system to work, you need to follow two very important rules:
  • The system must be managed and updated regularly. I recommend daily.
  • Everyone on your team must use the system, including you, the business owner!

To be clear: that doesn’t mean that you (the biz owner) should be the one in there setting up projects, managing milestones or following up on tasks. Your team lead, or in many cases, your Online Business Manager, should be doing this for you. But you need to know where to go (how to log in) so that you can see what’s going on at any given time.

You’ll need to be able to have a high-level sense of the activities that are going on so that you can make educated decisions in your business planning on an ongoing basis.

What Tool or System Should I Use?

There are a number of different systems and combinations that I’ve seen clients use for managing their business and virtual office.

There are options that are free or have free plans (which are great to try out a new tool), but for robust features that support your business as you scale, you’ll need to plan on paying for a project management system.  Budget will vary, but plan on $15-50/mo.

Here are a couple of my favorite project management systems:
(learn more about each here)

  • Teamwork
  • Clickup

While not my personal preference, I would be negligent if I didn’t mention the other platforms for project management.  There are features in each that I love, but they just don’t make the cut for me to replace my top two picks above for business-wide project management.

  • Basecamp
  • Airtable
  • Asana
  • Trello

Every business is different and is going to have different needs. It’s okay to take some time in choosing and testing out different systems until you find the one that works best for you. And quite honestly, nothing will be absolutely perfect – meaning –  you’re not likely to find one thing that has every feature that you want.

Bottom line: Don’t let the fear of choosing the wrong Project Management tool hold you back from using anything at all.

Ready to implement a project management system into your business but not sure where to start?  I can help!  Learn more about my systems set-up packages here.


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